The companion animal market in Japan is attractive with over 20 million companion dogs and cats. According to the study of Japan Pet Food Association in 2011 there are over 11.8 million dogs and 9.7 million cats living in Japanese families. The study also shows that there are plenty of people who wish to have a pet (dog or cat) in the future, so this market seems to keep growing.
The average life expectancy of a Japanese companion dog is 13.9 years and the respective number with cats is 14.4 years. Due to the increase in owners who consider their pets as family members, improved medical care services for pets are more in demand. Owners are becoming more concerned about preserving their pets’ quality of life, so a wide range of healthcare and high quality nutrition products are also more available.
The Japanese companion animals are cared with great attention with proper nutrition and healthcare. There are about 9 500 animal hospitals and clinics in Japan presently. An average medical cost for a dog was USD 430 and USD 322 for a cat.
Japan welcomes all innovative products for their companion animals!