Nothing seems to impact peoples´ ancient interest in trying to better their looks, cosmetics were used already in Egypt 3500 BC. International cosmetics and personal care industry enjoys steady growth despite the global recession. In 2011 the industry was estimated to grow about 4%, the largest single markets being the United States, Japan and Germany. In addition to traditional markets, new focus areas are emerging countries such as China, India, Brasil and Russia.
An increasing trend is using different types of natural and organic solutions in developing and manufacturing cosmetics. It is predicted that natural and organic cosmetic market will reach US $ 14 billion in 2015 from the present estimate of US $ 9 billion. This development is expected to continue and in some countries e.g. the U.S., Germany and Austria the market share of nature-derived cosmetics is approaching 10%.
A good example of new technologies and nature-derived solutions is the Finnish cosmetics company Lumene which just introduced a new stem cell technology based on Finnish cloudberry in its skincare products.
Valuable research has also been conducted in a Finnish University to utilize new nature identical technologies both in cosmetic and pharmaceutical industries. Could this become a new emerging industry in Finland?