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Market research

Understand your market

To make better decisions, Innomedica provides you with an objective view of your market opportunity, competition and possible business models.

Correct market information is the basis for investment decisions, business strategies and market entries. Innomedica has years of experience in analyzing markets and evaluating business opportunities. We have supported numerous companies in business planning and evaluated the commercial value for close to hundred scientific inventions in life sciences.

Innomedica’s market analysis  – a tool for business planning

Innomedica provides you with a professional market analysis based on state-of-the-art data sources and interviews. A typical market analysis report covers the seven major markets (USA, Japan, Germany, UK, France, Italy and Spain) and includes information on the market size, description of market segments and their trends, competitors with similar technologies or products, existing and emerging business models, value chains and possible partners.

Innomedica’s experienced market analysis team works with you through our three step process:

Question setting
To understand your technology and strategy, we ask a set of questions that will help us to direct our data searches. If the project includes interviews, we decide who will be interviewed and we draft the questions.
Data collection and interviews
Innomedica collects market information from our proprietary and commercial databases, reports and public data sources. Depending on the complexity of the assignment, we conduct smaller informal expert interviews or a full-blown questionnaire based interview study.
Analysis and reporting
We analyse the results of the data searches and deliver the conclusions in a reporting meeting. We reflect on the results together with your team and give you our view on how they relate to your business goals and strategy. The report will be delivered complete with collected and analyzed data, conclusions and recommendations.

In the past, we have worked with projects spanning from different technologies and indication areas. Some of the recent areas are:

  • Diabetes
  • Dermatology
  • Oncology
  • Wound care
  • Stem cells
  • Enzymes
  • Biomaterials
  • Drug delivery systems
  • Imaging
  • Novel in vitro diagnostics technologies
  • Bioinformatics
  • Nutraceuticals
  • Advanced technologies for preclinical development
  • Advanced production technologies
  • Hospital equipment
  • Laboratory equipment


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